I think both those descriptions are accurate. The Internet is the new host of phone books and newspapers, advertisements and sales pitches. That means a lot of products similar to your own floating around all trying to attract the same customer.
Standing apart from other businesses online is always a topic of interest for any website owners. One key to standing apart from the rest is keeping your website’s design fresh and up to date with a redesign.
Even if you like the design of your website and it has been successful for you in years past, a web design can become out of date quickly. If you are no longer getting the results you want, or your business focus has changed, or if you just want your website to be compatible with new technologies (mobile sites for example), it is time for a redesign.
At Keystone, we see a lot of… how do I say this gently… unfortunate web designs come into our hands for a makeover. Then after much collaboration and a lot of hard work, we see beautiful, professional, sharp, and creative web designs go out the door (not that I’m bias at all) just like a contestant on Extreme Makeover.
Just yesterday the technology blog TechCrunch launched with a whole new web design and logo. That should be enough evidence to win you over! TechCrunch, the king of all tech blogs, is honing in on this redesign advice. Don’t let your customers get bored with your website. Redesigning is just as important as updating ads or campaigns.